Sign Theory (e.g., Semiotics) 3 fields
- Semantics - the study of how signs relate to things ... the sign as designator.
- Syntactics - the study of how signs relate to other signs … how are signs organized into sign systems?
- Pragmatics - they study of how codes are used in everyday life.
Nonverbal Code Systems
- General Characteristics
- Analogic - continuous, forming a spectrum or range.
- Iconicity - resemblance to the thing being symbolized.
- Universal meaning - some codes may be biologically determined` e.g., emotions
- Simultaneous transmission - several nonverbal messages can be sent at once.
- Automatic response
- Spontaneity
Proxemics Edward Hall, proxemics refers to the study of how humans construct and manage “microspace”
- The ways in which space is used and interpreted are cultural matters.
- Humans’ use of space can be thought of as a specialized elaboration of culture.
- Proxemics is related to haptics - touching behavior; commmunication via touch.
Types of Space
- Fixed-feature space
- Semifixed-feature space
- Informal Space
Types of Distance